The small type: Picking out a wedding ring is actually a weighty job, however cutting-edge methods enables people set things right the first occasion. Blue Nile, the whole world’s biggest on the web merchant of diamond jewelry, provides assisted in more than 500,000 wedding proposals since 1999. Their unique diamond collection and informative content appeal to first-time customers seeking wow their unique significant other people with sparkly items of jewelry. Blue Nile ensures quality craftsmanship within stock of over 150,000 expensive diamonds also gemstones. You are able to grow your very own ring using their entertaining tools to choose the cut, color, clearness, layout, setting, and cost you desire. On the next occasion you are considering proposing or providing an intimate present to someone special, possible search Blue Nile for impressive precious jewelry at a reasonable cost.


In 1998, Mark Vadon had been on a goal to discover the perfect engagement ring for his sweetheart — the sole issue was he failed to know any thing about expensive diamonds. The guy moved into a jewelry shop and very quickly discovered himself feeling skeptical about the staff people as well as their blasé guidance. He described two rings that looked the same as him and questioned precisely why there was clearly a $5,000 price distinction between all of them.

Product sales clerk beamed and said exactly what mattered over the cost was actually how ring made him feel. To Mark’s logical mind, it was ludicrous. The guy strolled from the store empty-handed and exasperated, but he was additionally determined for more information on involvement bands so he could realize just what he had been spending money on.

Mark, a Stanford-educated figures cruncher, approached his ring-buying choice as he would a study job and moved online receive the insights. The guy discovered a website called Web Diamonds, a retailer that provided informative descriptions and directed tutorials about expensive diamonds to supplement their particular jewelry collection.

Using this reference, Mark felt self-confident when buying a highly skilled band online — for thousands lower than the rings he’d observed during the store.

He had been therefore taken by this consumer-friendly experience that he had gotten in touch with this site’s holder, Doug Williams, to go over buying the business. They drew right up terms and conditions on a napkin over meal. By spring season of 1999, Mark had increased significantly more than $6 million, enough to take control of Web Diamonds, which he renamed Blue Nile. Today, the web site may be the biggest on the web store of certified expensive diamonds and superb, nonetheless they still prioritize customer knowledge above all else.

“Education is the anchor your business,” stated Josh Holland, Director of Brand Enjoy. “we a customers-first mindset.”

If you prefer it and would like to place a ring on it, you can rely on Blue Nile to make the process a lot easier by giving clear info, expert advice, and lots and lots of independently-graded expensive diamonds. The web site’s sufficient sources go consumers through essential characteristics of a diamond and offer easy-to-use resources to restrict your quest for a wonderful piece of jewellery.

“We just be sure to guide individuals make the greatest buy that is correct on their behalf,” Josh told us. “We help consumers choose the best mix of features to maximise their unique spending plan and get  a lovely diamond.”

Over 150,000 Diamonds Customizable to Your resources & Taste

Any remarkable offer begins with the diamond. You can’t get down on one leg with any old ring-in your hand. With an inventory greater than 150,000 diamonds, Blue Nile gives clients no conclusion of engaging choices. Per Josh, about 70percent of Blue Nile’s income arises from engagement bands.

The website allows lovers generate their very own bands from choosing the diamond to selecting the setting. Very first, you will make use of straightforward slider methods to pick the perfect form, rate, carat, slice, tone, and understanding of one’s diamond. Next, you’ll pick a setting, sorting by shade, rate, style, or fashion designer, to counterbalance the diamond. On Blue Nile, it will take a matter of minutes to construct a unique production.

Whether you’re enamored from the sheen of yellow gold or drawn to platinum’s durability, Blue Nile will allow you to narrow down a large number of possibilities into one personalized ring.

Acquiring interested is a once-in-a-lifetime types of occasion, so people buying wedding rings tend to be novices, unsure of whatever they’re looking for and modern to ring purchasing. Blue Nile’s staff comes with the experience to teach first-timers what are the diamond ring which fits perfect.

Available, transparent, and helpful, this precious jewelry merchant doesn’t force clients into buying something outside their methods. Because Blue Nile operates as an on-line shop, they usually have considerably less overhead might provide high quality expensive diamonds at a fraction of the cost you’d find in a normal jewellery store.

Along with an independently-graded GIA document, loads of product pictures reveal on-line consumers exactly what their unique jewelry will look like from every possible angle. Plus, your website provides a 360-degree video view of any diamond via the Diamond Visualization appliance. Utilizing sophisticated technologies, Blue Nile magnifies the diamond and rotates the image so customers can see every information.

“you receive an alternative feeling of exactly what the diamond looks like, in addition to aesthetic is actually stunning,” Josh told all of us. “since it is thus magnified it’s actually better yet than keeping it within hand.”

Skilled Jewelers show you Smart Ring-Buying Practices

The knowledge area on Blue Nile’s web site promotes you to come to be a professional in diamonds. Their detailed jewelry courses cover many techniques from finding the (or your partner’s) band dimensions to selecting the diamond attributes most important to you. You can learn more about metals, gemstones, pearls, wedding rings, and other jewellery besides.

“also just a little little bit of investigation may go a considerable ways,” Josh said. By understanding why is a diamond pretty much expensive, customers can focus on what they need inside their jewellery and cut costs through smarter shopping.

“My personal fiancé and that I performed some study, and it all paid when we noticed the band. Blue Nile is actually fantastic!” — Manjari, a satisfied client from Irving, Tx

Blue Nile supplies detailed sources so first-timers make aware choices about their diamond’s carat, clarity, color, and other aspects. The consultant group doesn’t work on fee and really seeks to help with complimentary purchasing tips. When it comes to diamond carat weight, for instance, their own professionals recommend “to optimize your financial allowance, consider buying a diamond that is slightly below your ideal carat body weight.”

Team members at all degrees of the business usually take a personal fascination with clients. “among the best tales,” Josh told all of us, “is our very own jewelers write-down the name for the customer from the band they’re concentrating on so it’s not only a ring for them.”

Every coverage & warranty Puts the Customer’s Needs First

Oftentimes, buying a diamond suggests producing a lifelong commitment, therefore it is important to pick a dependable store to ensure the correct match. Blue Nile promises pleasure through many customer-first guidelines. For instance, the business can make a 30-day money back guarantee on returns for many their particular jewelry.

“top quality and workmanship is paramount to all of us,” Josh stated. “We guarantee that the ring is exactly great earlier is out the doorway, and in addition we stand behind that really work with a no-questions-asked return plan.”

Blue Nile provides complimentary resizings and cleanings while in the first year after purchasing a customized engagement ring. Plus, customers enjoy for years and years diamond upgrade system as long as they previously like to replace their unique diamond with a newer, more costly diamond.

If you wish to in fact see Blue Nile’s precious jewelry yourself, you will find a webroom location near you. To get across the country, consumers can talk to experienced jewelers and in actual fact handle Blue Nile’s jewelry. The webroom’s jewelry is for show only, but you need their own iPad to place an order, if you want. Blue Nile’s real locations are a no-pressure atmosphere in which browsers are introducing examine and feel their own precious jewelry.

“there is very little danger,” Josh explained. “we all know the intrinsic value of just what our jewelry can mean to a person, which is a responsibility we just take exceptionally seriously.”

Unlike many precious jewelry vendors, Blue Nile encourages comparison shopping. In fact, they suggest being able to access their internet site on your own smart phone whilst in a jewelry shop in order to carry out a side-by-side contrast of rates immediately. This empowers you to get the best package in-store an internet-based.

According to Blue Nile’s Price complement Guarantee, “if you see a comparable GIA-graded diamond at a lowered price,” they’re going to fit the price. Simply contact 1-888-565-7641 to make the state at no cost. With uncompromising craftsmanship and unbeatable pricing, Blue Nile ensures pleasure on every sale.

Blue Nile: assisting you Find your own Diamond in Rough

We’ve all heard diamonds are a lady’s closest friend, but, regarding you fellas out there, expensive diamonds maybe the friend, as well, by taking committed in order to comprehend why is all of them glow. Blue Nile creator Mark Vadon found out directly just how daunting it can be to choose an engagement ring. Very, he established a less complicated solution to inform individual about diamond prices, and from now on you can purchase your chosen ring online for a fraction of the fee.

Made to final, Blue Nile offers reasonably priced and strikingly beautiful diamonds in a number of colors, incisions, and styles. From unique engagement rings to stylish valentine’s pendants, their particular considerable collection of jewelry adds price your unique minutes.

Blue Nile backs the grade of their particular diamonds with customer-first plans and higher level customized methods. Should you want to show anyone you like how much cash he ways to you, getting a diamond, pearl, or gem can certainly work. Using Blue Nile’s buying recommendations, engaged couples can work out how to spend less on their own engagement or wedding rings so they really convey more to spend throughout the vacation!

“You could get a diamond ring in an even more modern method through Blue Nile. It’s not necessary to take action the outdated means any longer,” Josh said. “we wish to show individuals to get like experts, using our very own recommendations to get the cost they want without compromising top quality.”